Audience understanding is mandatory for your brand to matter more. At NABIDIOS Agency, our mission is to understand your target audience and ensure they’re receiving the right message, on the right channel, at the right time.
You don’t get human truths from a report. You get them from talking to real people.
- Audience Research + Insights
- Audience Segmentation + Targeting
- Persona Development
- Market Assessment
- Brand Satisfaction
Our research methodologies provide insights into consumer motivation, predicted consumer behavior, the competitive landscape and digital environment. Our approach is not to measure for measurements sake, but to focus on the key data that will provide the most meaningful insights.
TYPES OF RESEARCH
Research is the first step in the course of focusing the lens and hitting the bull’s eye. Collaborating to define our objectives and to formulate the specific problems, we design our research to cater to the unique positions of each of our clients.
While we possess many capabilities for market research and data collection (interviews, focus groups, surveys, A/B testing, NABIDIOS Panel) our focus is to align these proficiency, interpret the outcomes, and present formidable recommendations in order to support our client’s main business objective.
Survey research provides the ideal vehicle for collecting attitudinal and behavioral data from a large sample of respondents – with applications as broad as: employee/customer satisfaction, program evaluation, pre- and post- intervention/application measurement, purchase intent, and measuring user experience. NABIDIOS Agency offers full-service survey research services, from instrument design and validation, to sampling and data collection, to analysis and reporting focused on key insightsand recommendations.
Focus Group research allows for more in-depth qualitative and conversational data collection, providing the benefits of probing questions, non-verbal data, and group dynamics not accessible via survey methods. Using NABIDIOS Panel, we can provide participants that meet your targetaudience demographics.
NABIDIOS Agency provides you with the opportunity to collect invaluable feedback data on a product prior to market launch. Our services target those users in your key demographic and allow for the testing of product durability, functionality, design, and overall satisfaction in a controlled or real-world setting.
Similar to focus groups, interview research allows for an in-depth engagement between the researcher and subject. Applications are nearly limitless, with past studies exploring brand awareness, perceived competitive positioning, feedback on digital marketing assets, purchase intent and product exploration behaviors, and transactional pain points.
Usability testing allows NABIDIOS Agency to collect user experience data directly from the target audience. This methodology is an excellent option for diagnosing pain points in the navigation and conversion process, comparing multiple designs or navigation structures, gathering feedback on design, and testing for errors or inconsistencies. Sourcing data from a national panel of web users, NABIDIOS Agency is able to deliver key insights and recommendations quickly.
A/B or multivariate testing allows for the comparison of multiple variants of a web page or email/SMS message. In place of user reported feedback, A/B testing relies on an objective measure of performance (e.g. conversion rate, open rate, click-through-rate) to evaluate success.
Competitive Audits provide an in-depth assessment of a digital property by comparing the property to its competitors and industry best practice standards. The following properties and landscapes can be audited by NABIDIOS Agency:
- Digital Competitive Landscape
- Website / SEO
- Website / UX
- Social Media
Already have data and don’t know what to do next? We can help. NABIDIOS Agency offers a full array of statistical analysis, with the approach dependent on the characteristics of the data (sample size, level of measurement) and objective of the research.
Our statistical offerings include:
- Descriptive statistics
- Instrument and factor validation (factor analysis, structural equation modeling, reliability, validity)
- Group differences (t-tests, MANOVA, ANOVA)
- Predictive modeling (multiple regression, hierarchical linear modeling)
NABIDIOS Agency offers services for discovering your target audience and developing personas. The scope of this work is dependent on the quality of existing user data and can involve the assessment or construction of web visitor and customer databases, psychographics, and media consumption data.